You're telling 17 stories at once.
.
Let's make it one.
And let's make it an absolute banger.
Fundraising pitch decks for growing companies - delivered in three weeks, for added clarity and momentum.
Why brilliant founders make terrible storytellers
Every founder or CEO I talk with is insanely smart. Yet they all struggle with pitching and messaging, because:
You see everything
The history, the future, the present. The big picture and the tiny detail. It's all there in your head. Stripping that back is hard.
You have a team
Trying to bring all the different expertise, emphasis and opinions into one storyline feels like herding cats.
You're moving too fast
You're constantly adapting, rejigging and managing - so you're moving at too much speed to see the pitch.
You have principles
Sales and marketing can feel like a crass and manipulative game - so you end up downplaying things or avoiding it entirely.
When narrative clarity is missing...
... you don't want to send your slides
You're working like stink to build a business, but all that work is being hidden and hushed.
... you apologise more than you present
"Ignore that slide."
"We'll come back to this."
"Sorry, where was I?"
... your pitch changes more than Beyoncé
It's one thing responding to feedback, but you're getting whiplash from it
What it looks like when a plan comes together
What some of our clients have said
"I have learned how powerful an impression a good slide deck can make. We closed on $80m this Friday and I got heartfelt compliments from professional investors who have seen and heard a million pitches."
"Right from the start, Ellie stretched my thinking and challenged me. She’s made strategic suggestions, been a superb sounding board and never rested until the output was what I needed. The feedback from prospects has been universally positive and it has opened doors and built credibility for the business."
"Ellie is great to work with - smart, flexible and creative. She consulted on and designed stunning decks for major events and client pitches.
The pressure was always on, but she never found a problem she couldn't solve. Her work is incredible."
NBCUniversal International
"You have helped me clarify more in a couple of months than I have been able to do in years. No kidding.
You've quietly gotten me more and more focused. You also got to know me, and we were able to extract a style and messaging that just made sense. You can't be your own mirror, you know. So I needed you to see my business so I could see my business."
"As a company establishing itself in a competitive, highly-regulated industry it was crucial we presented ourselves professional, innovative and precise.
Ellie has added value throughout: from early work on our pitch decks and a $37m fundraising round, to a website, messaging and collateral. Her design and editorial acumen is incredible. I would thoroughly recommend her work."
How it works
Hello there. I'm Ellie, and I turn brilliant founders into brilliant storytellers.
I've been working on building pitch decks for 20 years - from M&A deals at investment banks to fundraising presentations for life sciences startups.
My job is really to be a 'pitch whisperer'. Growth-stage founders already know their market, their business, their vision. They just need some help marshalling it all into a story.
Here's how I do that:
Analyse & Align
Then we map it all against what investors actually care about, aligning your message with their mindset and expectations.
Develop
You’ll get an argument-led outline, proof-driven messaging, and clean visuals that clarify rather than clutter, all designed to drive conviction.
Design & deliver
We fine-tune anything that feels off for you to deliver.
After that, I deliver the final deck.
Ready to turn 17 confusing stories into one fabulous deck?
Book a call and we can see if we're right for a project together
Got questions?
I've answered a few here, but if you're looking for more detail you can book in for a chat.
- I know this is the question you immediately scanned for, so let's not delay! A pitch deck project is a flat £10k and that's designed to get the process completed in three weeks (a month at the absolute max). If it goes over that timeline, we'll reassess the project together.
- We do design as well, but as my nan would have said, "you can't make a silk purse from a sow's ear". (Actually, she'd have said something ruder than that, but that's Irish nans for you.) There's no point in prettifying slides that don't persuade. Our goal is to get the story to sing, then make visuals that harmonise beautifully with it.
Come back to me when you are! (and I mean that helpfully, not rudely). This process is designed to go fast to give you momentum. There's no point in doing it 6 months before you raise, because it's likely the things you do to prepare to raise mean your story will change.
Yes, probably! I've accidentally specialised in life sciences, which I love because of the challenge in turning complex science into a compelling commercial narrative - in a highly competitive and regulated industry. But I've worked across media, consulting, finance and SaaS. The storytelling principle is the same across any raise.
- At the moment, I focus exclusively on pitch decks for new clients. But we can also work together on follow on projects like websites and secure AI strategy and marketing tools after we've nailed your fundraising story.
- It depends on you and your team's availability as well as mine. I'll need to spend an hour or so with each key player (or we can do a 2-hour messaging workshop) to get started. The wait is usually a maximum of three weeks, but we can discuss.
- I aim to use your time as efficiently as possible, with most of you and your team's time stacked in the first week. 5 hours in week 1, with 2-3 hours in the latter two weeks.
- Simply put, you're in charge. I am here to wrangle, cajole and gently soothe your many, many ideas into a narrative. But it can only arise out of your business, your vision and your strategy. There are check-ins as we layer the process. And I put a practice delivery into the final week to make sure it feels right for you. Because it absolutely has to. I want you to feel great when you go out and pitch it, so you can give me the most eye-watering testimonials the world has ever seen.
- If we can reuse content, we will. But we start with narrative, not slides. I won't even begin designing until we're 50% through the process. I've learned that slides are the most expensive, labour-intensive way to get confused about your story. If you have brand guidelines and templates, we'll absolutely work within them (and often improve them technically too!).